Improve Mobile Website Optimization With SiteSpect: Eric Hansen Podcast
Eric Hansen
Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance.
Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement.
According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance.
Marketers use SiteSpect’s software and hardware solutions to better understand how various website elements, such as time spent on a web page or the impact of images, text placement, links, discounts and other content impacting accurate segmentation, lead conversion, sales and overall marketing results.
Employing SiteSpect’s website analysis solutions, marketers “non-intrusively” test website performance during marketing campaigns, working at network level, without involving IT or making changes in their websites. SiteSpect, in tandem with marketing management, then assists marketers to better assess landing page, copy and content placement to increase conversions. This helps marketers realistically set goals for future mobile marketing campaigns.
Through a partnership with Bango, a mobile analytics firm delivering historical reports, SiteSpect’s customers can further measure mobile behavior by creating new offers and promotions to boost conversions, grow website traffic and answer “what if” questions that predict future mobile user behavior.
Eric Hansen believes SiteSpect’s solutions give marketers the ability to conduct digital website experiments that better reveal mobile user preferences and boost marketing campaign goal achievement.
If you own or operate a mobile website, take 34 minutes and listen to one of the top experts in the field share successful and proven strategies and ideas.
SiteSpect Mobile Content Testing and Optimization
Eric Hansen:
