IM-Mobile

Eric Hansen

Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance.

Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen’s team  has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement.

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In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide.

Here’s an update as of June 1, 2009 in anticipation of the iPhone version 3 software release in June with the possibility of a new Apple iPhone handset as well.

First, readers are probably already aware of iPhone shortages in Apple’s supply chain (Best Buy and all). The secrecy surrounding the release of Palm’s Pre on June 6th adds to the anxiety levels at Apple, while Palm execs, despite their claim of a superior product, are probably pacing back-and-forth at Corporate.

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