Neustar 2D Barcodes
Neustar mobile barcodes are helping mobile advertisers and brands improve mobile marketing and advertising. The company’s two-dimensional bar codes are not dependent on carrier or scanning technology.
A technology company that generates trusted communications across applications, networks and enterprises, the company announced partnerships with 3G Vision, Mobile Discovery, Mobile Tag and NeoMedia Technologies at the CTIA today.
Its bar code advancement, in combination with its technology and advertising partners, enhances the marketing of brands by advertisers and mobile operators, while making it easier for consumers to access multimedia mobile Internet content and improve m-commerce campaigns. Searching for websites or entering URL’s is automatic using the company’s technology.
Designed for mobile consumers on the go, advertisers and brands, 2D bar code systems compile language, location and other personal information with permission from the consumer to send customized content to mobile handsets.
Key players in the new initiative are dominant in Japan, France, Austrailia and other countries. The power of the new approach, according to NeuStar, “…deliver[s] a consistent, high-quality customer experience across mobile operators for maximum reach and return.”
NeuStar innovates services tying communications across applications, networks and enterprises worldwide, while 3GVision is a global pioneer and leader in mobile barcode reading. MobileDiscovery provides an advertising platform connecting offline media and advertising to the online world. (For further information about Mobile Discovery, listen to IM-Mobile’s podcast interview with David Miller, President and CEO.)
Mobile Tag is a global leader in mobile barcode scanning, while NeoMedia Technogies’ NeoReader transmits data from 1D and 2D barcodes, generating one-click access to mobile content. Further information about NeoMedia’s technology is found on its website.
The Japanese quickly adopted and standardized mobile barcodes in 2001 when cell phone cameras first appeared. Since then, the rest of the world has quickly adopted barcodes to quickly scan products. In the case of mobile, the applications are virtually unlimited
