IM-Mobile

Mobile advertisers, brands and mobile users have a new powerful tool that enables cell phones to scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology.

NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced partnerships with 3G Vision, Mobile Discovery, Mobile Tag and NeoMedia Technologies at CTIA today.

NeuStar’s bar code advancement, in combination with its technology and advertising partners, enhances the marketing of brands by advertisers and mobile operators, while making it easier for consumers to access multimedia mobile Internet content and improve m-commerce campaigns. Searching for websites or entering URL’s is automatic.

Designed for mobile consumers on the go, advertisers and brands, using 2D bar code systems,  compile language, location and other personal information with permission from the consumer to send customized content to mobile handsets.

Key players in the new initiative are dominant in Japan, France, Austrailia and other countries.  The power of the new approach, according to NeuStar,  “…deliver[s] a consistent, high-quality customer experience across mobile operators for maximum reach and return.”

NeuStar innovates services tying communications across applications, networks and enterprises worldwide, while 3GVision is a global pioneer and leader in mobile barcode reading. MobileDiscovery provides an advertising platform connecting offline media and advertising to the online world. (For further information about Mobile Discovery, listen to IM-Mobile’s podcast interview with David Miller, President and CEO of MD.)

Mobile Tag is a global leader in mobile barcode scanning, while NeoMedia Technogies’ NeoReader transmits data from 1D and 2D barcodes, generating one-click access to mobile content. Further information about NeoMedia’s technology is found on its website.