Podcast: Play in new window
Per Holmkquist, Mobiento
Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia.
Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards twice, and was elected in the top-three mobile marketing agencies in the world in at the 2008 MAMA Awards.
Mobiento has conducted more than 700 advertising campaigns in Scandinavia and internationally. Mobiento’s customers include major brands such as H&M, a large clothing retailer, Volvo, Microsoft, Coca-Cola, Snickers, and Stimorol.
Per has worked in mobile marketing since 2000 and has been driving the industry development in Sweden. The magazine InternetWorld named Per as one of Sweden’s top 10 entrepreneurs in 2007.
During the podcast interview, he discusses Mobimento’s advertising services, campaigns and mobile advertising in Scandinavia. Working with other traditional agencies and clients, Mobiento offers its mobile advertising expertise to create dynamic, interactive campaigns.
Clients come to Mobiento to enhance brand, introduce new products and maximize advertising impact in mobile phone campaigns. Standalone promotions, according to Per, are growing rapidly as more companies learn the power of mobile and other media channels.
Per describes the Adiento network, used for distribution of SMS and banner advertising, loyalty mobile campaigns at H&M, a large international retailer, the TeliaSonera “Turn Your Career On,” an annual best song and singing event and how mobile applications are driving mobile advertising. Per also describes the Snicker’s viral mobile game campaign.
How email complements text messaging is discussed—email most useful when timing is not critical and mobile for instantaneous communications—as well as the need for every company to optimize its branded website and URL for mobile handset display.
Listen to an advertising expert in the mobile ad agency business as he describes the growth in Scandinavia.
