Monthly Archives: March 2009

Bar Codes from Neustar Enhance Mobile Advertising & Brands

Mobile advertisers, brands and mobile users have a  powerful tool to  scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced … Continue reading

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Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia

Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger … Continue reading

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Mobile Advertising U.S. Growth with Michael Boland

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading

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Is Advertising Necessary and Effective?

Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. But … Continue reading

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