Podcast: Play in new window
Today’s mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially.
In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional off-line media, such as print, broadcast, billboards and email, with social media, mobile and other media channels. This improves the efficacy of mobility advertising and marketing campaigns
David H. Miller, President and CEO of MobileDiscovery, an integrated multimedia mobile advertising company, shares his views in this podcast about advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more.
David explains how to integrate mobile applications with advertising and discusses how his company’s platform has been successfully used for QVC, U.S.A Today and other clients.
Moreover, he outlines advertising strategies and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds.
Commenting on “channel shifting” (enabling consumers to move among PC’s, mobile phones and other communication channels), along with “time shifting” (consumers using media content at their own leisure), David outlines a vision of the future that’s compelling and fascinating, including the embedding of mobile devices in the human body.
Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance)
