IM-Mobile

Sacha Vekeman, Mobiya

Mobile advertisers and publishers continue seeking effective strategies and platforms to market products and monetize their websites.Advertisers seek new ways to increase lead conversion and sales through mobile channels as part of their overall marketing mix, while publishers increasingly desire to generate ad revenue on their websites. (SMS-based mobile advertising can achieve conversion rates between 32%-42%.)

In a recent podcast interview, Sacha Vekeman,  founder and and V.P. of Business Development of Mobiya in the U.K., Vekeman discusses lead generation and  other mobile advertising applications in the U.K., Europe and the U.S., covering a variety of market niches including dating, real estate and auto.

The podcast also appears on the LinkedIn MobilOpen group blog site.)