IM-Mobile

Naveen Tewari, inMobi

Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited.

Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India’s insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks.

(more…)

Vianney Settini, TexoMobile

(more…)

If you’re seeking a growth market for mobile voice and data subscribers, look to India where carriers acquire ten million new subscribers a month, according to blogger Rajesh Jain.

The Wall Street Journal reported in a recent article that Indians, most without landlines or Internet access, wait with great anticipation for cell phone towers to rise near them. Farmers and other business owners, who realize the power of cellular communications to save wasted trips to market, “call ahead” hundreds of miles away to see if their crops will sell.

While many Indians live in poverty, they use their cell phones to learn about the world. For example, they know who Obama is and have heard about the poor world economy by talking with friends and relatives. In such a huge country, those with access to mobile phones–especially those with Internet access–gain knowledge of world events, even in rural areas where mobile Internet access is limited.

(more…)

The growth of mobile phones around the world (now 3B and growing rapidly) usually claims most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As mobile users migrate to Web access on mobile devices, websites designed for smaller screens and less internal memory are becoming more prevalent, presenting new opportunities for global mobile marketers.

Mobile websites, due to smaller displays, mobile browsers and less internal memory, are naturally less versatile than websites displayed on your computer. However, despite the trade-offs, mobile users’ desire to access the mobile web is driving technology improvements and increased content. Advertisers are watching mobile web growth very closely for opportunities, mostly among early adopters of new mobile technologies.

A good source of information about mobile websites is MobilOpen, a group of developers and other professionals focused on “open deck” applications. (Open deck refers to mobile web access not controlled by cell phone carriers.)

(more…)

Sacha Vekeman, Mobiya

Mobile advertisers and publishers continue seeking effective strategies and platforms to market products and monetize their websites.Advertisers seek new ways to increase lead conversion and sales through mobile channels as part of their overall marketing mix, while publishers increasingly desire to generate ad revenue on their websites. (SMS-based mobile advertising can achieve conversion rates between 32%-42%.)

In a recent podcast interview, Sacha Vekeman,  founder and and V.P. of Business Development of Mobiya in the U.K., Vekeman discusses lead generation and  other mobile advertising applications in the U.K., Europe and the U.S., covering a variety of market niches including dating, real estate and auto.

(more…)