Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

Posted on July 22, 2010 by Brian

Harald Neidhardt, CMO and Co-Founder of Smaato, a Mobile Ad Network Aggregator

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  medium on Earth.

Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7,000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users.

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Posted in Advertising Strategies, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Internet | Tagged , , , , , , , , , , , , , | 2 Comments

Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman

Posted on June 2, 2010 by Brian

Mobixell's Freddy Friedman

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks.

A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers.

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Mobile Engagement Research with Joy Liuzzo of InsightExpress

Posted on April 30, 2010 by Brian
Joy Liuzzo of InsightExpress

Mobile Phone Consumer Research with Joy Liuzzo of InsightExpress

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives.

In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research firm, appeared on MobileBeyond to discuss her ongoing studies of consumer mobile behavior. She returns to update us on three different types of mobile phone users: Intensives, casuals and restrained.

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Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Research, Uncategorized | Leave a comment

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian
Andy Bovingdon of Bango

Mobile Analytics with Bango's Andy Bovingdon, VP of Product Marketing

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement.

As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less about measuring clicks and more about consumer engagement”

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Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile Devices Challenge the Advertising Ecosystem

Posted on February 2, 2010 by Brian

Apple's iPad

Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems.

After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and the role of mobile ad networks, ad agencies, wireless carriers and online advertising companies, including Google, Yahoo, Bing and other search advertising firms.

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Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Marketing Best Practices | Tagged , , , , , , | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

Mobile Phone

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional and digital marketing ecosystems.

Mobile isn’t ONE communication channel; it’s many. Each mobile phone, due to its operating system (Symbian, Java, Android, iPhone, etc.) type of browser, screen size and other factors makes each handset a separate communications channel. And they’re thousands of mobile handsets, hundreds of different browsers and a multitude of other differences from handset to handset.

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Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged , , , , , , , , , , | Leave a comment

Mobile Advertising and Technology Top 10 for 2009

Posted on December 21, 2009 by Brian

IM-Mobile Relationship Marketing & Advertising

IM-Mobile, like its MobileBeyond sister site, had a high-growth year covering mobile relationship marketing, advertising and technology. Posts and podcasts about mobile advertising dominated the top ten. But mobile technologies that enable brands, advertising agencies and publishers to display mobile ads on thousands of handsets are critical for successful mobile campaigns.

During 2009, comScore, Gartner, Nielsen and other research firms released very optimistic forecasts in mobile marketing and advertising through 2014 and beyond. The studies, based on trends and interviews with those holding the purse strings, though, were perhaps a bit optimistic. But who will complain if by 2014 mobile advertising only grows 45% a year rather than 60%? The numbers are still staggering.

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Mobile Advertising Growth at Quattro Wireless

Posted on December 15, 2009 by Brian

Jeremy Arnon of Quattro WirelessAs brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical.

Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms.

Q Elevation, Quattro’s targeting technology platform, optimizes global ad serving, tracking and analytics, ensuring the right audience is chosen for every ad impression. Its advertising network includes thousands of mobile web sites and iPhone, Android, BlackBerry and Palm applications to improve branding, database quality, direct sales and application store downloads.

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Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research, Mobile Websites | Tagged , , , , , , | Leave a comment