Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company’s forecasts are far from accurate. In this morning’s Mobile Commerce Daily, for example, reporter Rimma Kats announced that Juniper Research recently projected mobile coupon revenues growing worldwide [...]
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As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed “all you can eat plans,” should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer [...]
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MobiSnippets, a new blog and podcast site from MobileBeyond, just launched, combining multiple content sources from MobileBeyond, MobileDiscoveries and IM-Mobile. (Podcasts for MobileBeyond and MobileDiscoveries are also available on the BluBrry.com Channel; MobileBeyond, MobiSnippets and IM-Mobile also appear on iTunes.) To find a blog article or podcast, use the menus above for each site.
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